Audio Logo , Audio branding and background
Audio logo is a single sound or jingle that identifies the company product and services , an audio brand is how the company sounds in their video and audio advertising overall. This includes:
If you want to hear audio background branding at work, just take a listen to a T- Mobile sound or Intel sound .
If you've heard these ads a couple of times, you can probably tell who they are even without hearing the name. Sometimes just by seeing their sign you can hear the music . That's because they've carefully designed to stay in your memory. Music has a certain sound and tone, and the audio logo is splayed throughout the video, audio , on hold music and even website promotion to reinforce the message and tie it all back to the company.