Services‎ > ‎Video Production‎ > ‎

YouTube


YOUTUBE DOMINANCE

Think of YouTube as a web page, Think of Youtube.com as video social media site.

Are you still wondering if search is important for video? In November of 2009, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine in the U.S. next to only its owner, Google. Ever since then, YouTube has continued to dominate the search space when you look at the total number of search queries.

YouTub has 3.5 billion views per day — so it’s added about 500 million views a day in the past six months. A year earlier, in May 2010, YouTube broke 2 billion views a day.

The increase in videos served comes as YouTube is capturing more eyeballs around the world. It now has more than 800 million unique viewers per month

Now, when you think about the fact that all of the searches on Youtube are users looking for video content in particular, there is no doubt that YouTube is THE largest video search/discovery destination.

More than 48 hours of video content is uploaded to YouTube every minute. This means 2,100 hours of video is uploaded every hour, or 50,400 hours of content is uploaded to YouTube every day.

"If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week." according to Hunter Walk, YouTube's Director of product management. "Another way to think about it is: if three of the major U.S. networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn't have broadcast as much content as is uploaded to YouTube every 30 days."


 

VIDEO IDEAS

You might also be thinking “Who would want to watch a video about my products and services?”  Well, the answer is probably a lot of people.  However they won’t want to watch commercials about your products on YouTube. Instead, people will appreciate informative or entertaining videos about your products that illustrate how to choose the ones for their needs, how to use or fix them, and what special services are available.

But it doesn't stop there. Consider what other expertise and value you can offer beyond your products and services. Whatever business you’re in, you’re probably an expert in your field so share your knowledge with the world.

  • If you sell women’s apparel, record videos showing how you choose your merchandise, interview local designers or even create how-to videos on coordinating outfits.
  • If you sell specialty cookies, record a few different videos about where you source your ingredients, how you bake your cookies, and how you package them for shipping.
  • If you sell wine, record videos of yourself opening, tasting and critiquing the different products you sell. Or, help viewers pair featured wines with seasonal meals.
  • With a bit of creative thinking, you can come up with some really interesting ideas that would be a perfect fit for a regular or even semi-regular video series.


VIDEO SEO OPTIMIZATION

Google Bot does not read videos, it reads

  1. Title
  2. Description
  3. Tags
  4. Number of views
  5. Ratings
  6. Reviews
  7. Inbound Links/Embeds
  8. Annotations. 

 This is where video SEO begins.

All of these items can be manipulated by the video owner, as well as the viewing/sharing audience, to determine placement in both YouTube search listings, and carried over to Google search listings.

TITLE

Just like SEO for web pages, you need to optimize the title describing your video with poignant keywords your customer will search for specific to your business and industry.

DESCRIPTION

The description can be longer about 2-3 sentences or more and should also contain additional relevant keywords.  Including a URL link in the description section before the keywords is a good idea because the description is mostly hidden by default.

TAGS

In the tags section, 5-7 relevant keywords is needed to increase visibility on Youtube.  Using tags will associate your video with other videos that use the same tags, so when people watch a similar video, your video will be shown as a 'related video' to get additional views.

NUMBER OF VIEWS

The total number of views and the number of views in the past 24-48 hours) is an important factor in how well your video will rank in search results.  YouTube prefers to show people popular videos, because they are almost always better videos, and a lot of the videos on YouTube are poor quality.  Finally, this isn't really YouTube SEO, but videos that have gotten a big spike in views in the past day or so will get preferred placement - and also will be given "honors" which put your video on lists like "most viewed today" which then in turn attract more views. 

RATINGS & COMMENTS

Higher ratings and more comments are indications of better and more interesting videos.  The best way to do this is to make interesting videos and encouraging your customers, friends, and acquaintances on social networks to comment and rate your video.

INBOUND LINKS/EMBEDS

Inbound links and backlinks are important in traditional SEO, which are also important in YouTube SEO, with the addition that an embedded video functions like an inbound link.  Using Youtube Insights (described below), you can see how many links and embeds your video has.  Getting more websites to link to and embed your video will help it rank higher in search results, so promote your video to people who might embed it or link to it.  Another tip is to find other similar videos and click on "Statistics and Data" below the video, and it will show you "sites linking to this video".  If a blog liked another similar video, they might also like yours.  You can contact this blog to let them know about your video, hopefully they will also embed it or link to it.

ANNOTATIONS

The Annotations Editor is a creator tool that lets you layer text, hotspots and links over your video, thus enriching the viewer's experience with information, interactivity and engagement.


YOUTUBE INSIGHTS

Youtube Insights


YouTube Insight is a self-service analytics and reporting tool that enables anyone with a YouTube account to view detailed statistics about the audience for the videos that they upload to the site.  Use video-level data to better understand your audience. Use the information to analyze marketing your efforts—both on and off YouTube—and determine how best to optimize your campaigns.

Tracks information about the audience including

  1. Views and popularity
  2. Demographics
  3. Discovery
  4. Community Engagement
  5. Audience Attention