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Narrowcasting , Nichecasting Networks - Why YouTube video content delivery is the king

posted Mar 9, 2012, 1:49 PM by David Khorram   [ updated Mar 9, 2012, 1:58 PM by Rafael Hernandez ]

Narrowcasting can be described as the digital delivery of information to a select audience. The most mainstream form of Narrowcasting is using LCD, TFT and LED displays to deliver promotional and/or informational messages.

Narrowcasting has conquered a dominant position as relatively new advertising medium. The extra value lies in the fact that it can display as much content as needed, including non-commercial content. This makes it an extremely attractive medium to visitors: the blind-spot that visitors might have for normal advertisement mediums is effectively circumvented because both promotional and informational content is combined together.

Any kind of information can be served. Frequently used Narrowcasting information genres include:

  • "How to" videos
  • Corporate video
  • Training video  
  • "Did you know’ facts
  • Company specific information
  • Product and service announcements