posted Nov 12, 2012, 3:00 PM by Rafael Hernandez
updated Nov 12, 2012, 3:10 PM
Local SEO is the method of targeting buyers in a local geography for the services and products that local companies provide. According to comScore, an industry leader in Internet research, 63% of U.S. Internet users perform local searches. Of those local searches, roughly 41% were hunting for info on a local service in their home area. The study also found that consumers searching locally typically take action. Almost half (47%) of local searchers visited the local merchant as a direct result of their search behavior. For small to medium sized businesses, local SEO now has the one of the highest investment returns our of all the marketing mediums online.
Google Places is a tool that enables business owners to more effectively connect with customers searching on Google for information about local business. It puts business owners in control of their business listings and helps them to provide information about their businesses that is authoritative, helpful, and, timely. Google Places is even useful for businesses that do not have websites as Google's Places makes it possible for them to use the local business listing as their presence on the Web. Signing up for an account with Google Places - and adding or claiming your local business listing - should be a top priority for your business for five key reasons:
1 - (source: Ian White)
2 - (source: Frazier Miller, GM of Yahoo Local)