Google’s recent Venice update back in March 2012 was a fundamental shift in how local listings are shown in search results. The change in Google’s policy makes it dramatically easier to rank for what were previously unattainable keywords in “universal” rankings. Local businesses now have a shot, if they can create a strong geographic footprint and create enough “local citations”. I fully cover this subject in my online SEO training class, but let’s dive right into how you can start ranking higher for local searches, with this local SEO checklist:
Finally now that you’ve identified a number of places to acquire listings and links, you have to remember this one vital principle: Your listing must be consistent! What does that mean? You want your listing to appear the exact same across all listings. So if you are from Widget company at 123 main street, here’s how it should look:
123 Main Street
What you want to avoid at all costs, is inconsistency in your citations, so make sure you’re not putting “The Widget Company” … ” Widget Company Inc.” … “The Widget Co Anytown USA”. You want predictable, consistent listings on all of the previously mentioned websites.
And that’s it! I recommend trying to get 5-15 local citations, depending on how competitive your vertical is. This should get you started on your path to better local listings for your small business. Enjoy!
Contact Us For more info