Has the phrase SEO become a feared phrase? A lot of businesses hear the phrase and start to cringe. Why has a strategic and tactical marketing phrase become such a dirty term. A lot of business owners that I have ran into say "Oh yeah, we have an SEO team overseas." But is cheaper better? And are you getting the traffic and leads you would like?
Is your website attractive or effective?
With the internet allowing us to communicate with people all around the world, it makes its easier to find internet marketing companies. The problem is just because
you are getting a great price does not mean you will be receiving the best results.
Budget or Value?
It truly is not about the budget as long as it is well managed. I have seen companies which pay a lot for hundreds of keyphrases but see no return on them. After all the
goal of search engine optimization is to generate relevant traffic. I bold relevant traffic because having a lot of traffic does not do much if the traffic is not interested in what you are selling or promoting across.
How can you get the best value for your budget? It is always smart to do you homework. You should have your internet marketing company do their research while you do yours. Meet up and discuss what you have found versus what they have, after all no one knows your business better than yourself.
Doing your homework
There are a couple of tools that you can use such as Google adwords keyword tool, Google trends, Google alerts through Google news. The value comes from being able to use your budget to its fullest potential. By researching and finding and selecting the appropriate keyphrases that your clients are typing to find you, you stay relevant and are simple to find.
Do not be led down the wrong path, this is the reason why a lot of business owners are frustrated with search engine optimization. They have been led down the wrong path by so many seo companies that they feel they are wasting time and effort to be found. Yet the true secret to optimization is know your client and think how your client would think to find you.
What works for us
As you may have known by now we are Seowebpower. We are a business that sells products and services just like all businesses do. We know that finding new clients can be difficult online. By posting as I have and using the correct keyphrases, we can help entrepreneurs, business owners, and other business types be able to find us.
Are you a Denstist? Is your email HIPPA certified?
We have set up our site in a way that has allowed us to be relevant to what our clients are searching for. By taking all these steps we can prove that SEO is still a very productive marketing strategy. It just takes some efforts to learn what our clients are searching for to find us.
This article was written by Rafael Hernandez from Seowebpower
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