Do not be fooled by SEO Marketing gibberish

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With more and more business owners creating websites for their businesses each day we see the increase in the need to be found on search. Business owners want their business to stand out, be found, and get relevant traffic to their website. Take that traffic and convert them to clients which
increases their sales.

Do to so many businesses popping up all over the web, the competition can become fierce and it takes a team to stay on top of the competition online. Yet we can not always trust everyone that we find online. This is also true when it comes to online digital marketing companies and specially search engine optimization companies that talk the talk but do not walk the walk. One thing that we at Seowebpower get asked quite frequently is:

What is Panda and Penguin safe?

We usually hear a story about how the business owner launched a website. They did some work themselves to gain some relevant viewers and traffic to their website. Then they tell us that they start receiving emails where the person claims they are an SEO (search engine optimization) expert and they can solve issues that they see on their website.

Next they claim the website is not Panda or Penguin safe and that the website will loose ranking on Google to this. They instill fear into website owners that are already dealing with enough on their plate. Finally they offer a solution saying we can fix this for you but it is going to be this much per each issue, and you have about this many of these issues. The amount they want to fix these issues is ridiculous.

Luckily we will explain what these marketing terms mean and how they truly affect your website.

What does Panda and Penguin even mean?

Through the evolution of search engines there have been a lot trial and errors. (Just like everything). The problem in the early days of search was people are cheaters and they will do whatever it takes to beat the competition to stand out. Do to this search engine companies decided they would find ways to make sure that websites were being found based on relevancy instead of just words.

These changes in rules and methods are called algorithms. Since it is difficult to keep track of what each algorithm change reference number is, search engines decided to give them names. Google is infamous for doing this. 

Recent algorithms as I am writing this are:

  • Panda
  • Penguin
  • Hummingbird
This just means Google updated the rules / algorithms and gave them new names. Thus creating great marketing gibberish.

What does the Panda algorithm consist of? 

Wikipedia states:

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.

What does the Penguin algorithm consist of?

Wikipedia states:

Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.

What does the Hummingbird algorithm consist of?

Wikipedia states:

Google started using Google Hummingbird about August 30, 2013, and announced the change on September 26 on the eve of the company's 15th anniversary. Gianluca Fiorelli said Hummingbird is about synonyms but also about context. Google always had synonyms, he writes, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out. This concept is called semantic search. Danny Sullivan said of Hummingbird, "Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account." Michelle Hill said Hummingbird is about "understanding intent". Steve Masters wrote, "The Hummingbird approach should be inspirational to anyone managing and planning content — if you aren't already thinking like Hummingbird, you should be. In a nutshell, think about why people are looking for something rather than what they are looking for. A content strategy should be designed to answer their needs, not just provide them with facts."

As search engine continue to evolve we will see more algorithm changes in the future. Search engines want to make sure they are providing the best search possibility to keep their users coming back to their search engine. 

Next time someone calls or emails you about your website do not let them fool you with all the marketing gibberish that is associated with search algorithms.

As a search engine optimization company we are faced with clients that have fallen victim in the past to a search engine guru or company. This makes it difficult for genuine search engine companies to assist businesses in search engine optimization services.

If you learn one this from this blog learn this:

If someone claims your website is not Penguin or Panda friendly ask them for a report and take the report to different SEO companies for their input. Then judge for yourself if it is worth it.


This article was written by Rafael Hernandez from Seowebpower
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